Shortly after, Disney finally jumped on the bandwagon. It was no surprise therefore when Fox was the first studio to endorse Samsung's HDR10+ format. While Fox uses Dolby Atmos and Dolby Vision for theatrical (Dolby Cinema) releases, for home video they refuse to use these standards, preferring license-free standards for object-based audio and HDR video instead. It had taken about a year for the developers of authoring tools Sony DADC and Scenarist to add support for the premium HDR video format but all of the present majors adopted it and began releasing titles. First, around the middle of the year, the first players and discs with Dolby Vision became available. Ultra HD Blu-ray got two big shots in the arm in 2017. Four times as much, according to the official source – the BDA. While no numbers are known about how sales at each price level fared, the disc format was off to a prosperous start, selling considerably more than Blu-ray Disc in its first year. As is typical with new premium formats, the pricing varied from just about the same as the previous format, i.e. Except for the most notorious hold-out Disney, all major studios pretty quickly jumped aboard and released more than a hundred titles in the first year, 2016. How so?Įxactly two years ago, after a gestation period of about three years, Ultra HD Blu-ray saw the light and was introduced with modest fanfare. That the balance has now shifted in favor of online distribution and Hollywood's love affair with physical media is over is perhaps nowhere more visible than with 4K movies. It's hard to pin an exact year on it but Hollywood's embracing of "digital" distribution came well after the establishment of DVD and Blu-ray Disc. The studios may have fought even harder against online distribution of movies, perhaps understandably, although (with the file size of video far greater than that of audio, especially for full-length films) it took the movie industry less time to adapt than the music industry. The studios spent years fighting videotape before they embraced it and went on to grow it to such a level that it exceeded their theatrical business. Hollywood historically has a notoriously difficult relationship with new media. They'd rather have you buy something else.
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