The easier it is for a potential customer to engage with your business–whether it’s to make a phone call, submit a contact form, or even go to your location–the more likely they are to do so. They can increase engagement with your business Studies show that people don’t just disengage with a business that has inaccurate or incomplete information they lose trust in that business.ģ. Your business listing could be your first encounter with a customer before they even make it to your website. Getting listed on local directories allows potential customers to discover you when searching for the services, categories, and amenities you provide. They help potential customers discover youĬonsumers need a way to find your business online. Here’s why it’s so important to keep up with your directory listings: 1. Online business directories are no longer a “nice to have ” with the sheer number of directories that exist today and the amount of trust consumers place in customer reviews, local listings are a must. Many small business owners know about online business directories but aren’t quite clear on how advantageous they are for marketing and customer acquisition. The rest of this post goes over the importance of online business listings, which ones you should set up and claim, and how to optimize your local listings for maximum visibility. They each have reviews, but only one business is actively managing those reviews. You can see here the difference between a claimed and unclaimed listing on Google Business Profile. When you claim your listing, you can edit your information and respond to reviews, ensuring your business is putting its best foot forward. It’s important to note, however, that for many of these platforms, adding a listing is different from claiming a listing. Listing your business on these search engines, maps, social media platforms, review sites, and directories can significantly enhance your online visibility and overall growth. We’ll dive deeper into most of these business listings a little later. Google Business Profile (this one’s huge).Looking for a quick list of the top listing sites? Here is a list of business directories to which you can add your business: If you’re not registered on more than a few sites from the below business directory list, you’re missing out on opportunities to get found by potential customers. Let’s talk about getting your business listed!īusiness directories (also known as business listings or local listings) aren’t just a digital version of the Yellow Pages where users have to drag the book out of the cabinet and flip through thousands of pages to find what they’re looking for they’re comprehensive platforms that enable potential customers to instantly identify, learn about, and contact businesses relevant to them. The #1 free business listing site (+why)!.What to include in your business listing.We’re covering all that and more in this handy guide. So what exactly are business listings, how do you find a business listing site, and how do you know which local listings actually matter? And when you look at the search results page for local searches, what do you see? That’s right: listings! That means that if a result for your business is showing up for one of those local searches, there’s a pretty good chance you’re going to get a call or a visit. Of those local searches, 88% are going to call or visit a business within 24 hours (if they searched on mobile). Let’s think about it: 46% of all searches on Google are local. But when you understand how they can help you get new customers, drive traffic to your website, and increase sales-it becomes a different story. When you think about business listings, you might not get super excited.
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